Citizen Introduce Tsuyosa 37mm at Svelte New Size

A few months ago, it was the case that you could walk through Oracle Time HQ and find almost half a dozen Citizen Tsuyosas on people’s wrists. Sadly those members of staff have moved on to new pastures and taken their Tsuyosas with them. But I distinctly remember the hype and furore that would break each time a new Tsuyosa was announced, bring with them a new wave of colourful, integrated bracelet sports watches at accessible prices to the UK. Now Citizen has announced the Tsuyosa 37mm with a reduced size case and unisex appeal.

It would be easy to describe the Tsuyosa 37mm as the ladies’ version of the Tsuyosa but that’s a bit too reductionist. The impetus behind the size change comes from the recent popularity in vintage proportions, harking back to the mid-20^th century when sub-38mm watches were more common. 36mm, 37mm and 38mm watches have been experiencing a major resurgence and the Tsuyosa 37mm fits into that trend perfectly.

The watch also suits the reduced size very well thanks to the broad, flat faces of its angular design. It still maintains plenty of presence on the wrist and doesn’t look too small by any stretch of the imagination. It simply means there’s now an option for people who aren’t built with forearms like Popeye.

Beyond the updated case, the overall design of the Tsuyosa 37mm is much as you’ll remember from the 40mm version. Featuring a sunray brushed dial in mono-colours that are bright and fun. There are specifically three colours being made available at this new size: ice blue, pastel pink and dark green. It would be nice to see a few more of the colours from the 40mm collection make their way to the smaller model, especially the yellow which is a particular highlight. But as a core three with unisex appeal, this selection makes sense.

Housed inside the watch is the Cal.8210 automatic movement with 42-hour power reserve. It’s a Citizen classic, solidly reliable, easy to have repaired and most important of all, accessible. The Tsuyosa 37mm is £299, the same price as its larger cousins. On balance I don’t think the 37mm edition will suddenly outshine the 40mm as the model of choice for the majority of collectors, but it’s a nice option to have available for people who prefer smaller sizes.

More details at Citizen.

​Oracle Time 

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